To the operator

The operator has long recognised that pre-packaged cold drinks give the consumer exactly what they want, all the reassurance of a branded product in an easy to use package.

That's why the market has seen very rapid growth in packaged cold drinks machines in recent years. However the operator know that he can generate greater profits from post mix drinks. The Pouchlink System meets both the needs of the consumer AND the operator. The Pouchlink system enables the operator to give the customer exactly what he wants and been used to getting, namely a branded packaged cold drinks that's easy to drink on the move and fully resealable. But it also brings significant benefits to the operator in addition.

By filling only on demand, the operator has greatly reduced storage needs and route operators have much less weight and bulk to transport to the machine when filling and restocking.

Because the pouches take up far less volume than cans and bottles, they can hold up to 1000 drinks in one machine, dramatically reducing lost sales from stock outs and valuable time refilling the machine.

Importantly, the Pouchlink pouch system enables the operator to offer a revolutionary environmentally friendly way to meet his customer's increasingly green requirements for low energy, low carbon solutions to their catering and vending needs.

To the consumer

Because it is fully resealable and flexible, the pouch offers all the advantages of the PET bottle and none of its disadvantages.

The consumer has the convenience of a lightweight resealable packaged cold drink with the reassurance that not only will the drinks be good for them and easy to consume but importantly in today's environmentally aware age, they have the satisfaction of knowing that they are doing the best for the environment. Lighter packages which can be filled only when required is the future for packaged cold drinks.

To the brand owner

The pouch offers the brand owner a unique route to the consumer.

The pouch offers much better branding potential than cans or bottles because it has two large flat faces, ideal for presenting strong branding, nutritional and environmental information. Cans and bottles, being circular present less surface to the consumer for such messages. With nearly half a million vending machines in the UK alone the vending channel represents a significant volume market to the brand owner.

We can offer small volume production runs for bespoke branded pouches so that brand owners can test and experiment with new brand formulations and range extensions easily and cheaply below the radar of the retailers and then present the retail buyers with proven consumer responses from the vending channel.