A new brand opportunity

Pouchlink opens up an array of exciting opportunities for brand owners to develop existing brands, reinvigorate tired brands and introduce new range extensions or even to soft launch new brands.

The vending channel represents a unique opportunity for brand owners to create valuable new sales and to reach sectors of the market that they may not be reaching effectively at the moment. For example, people at work or at leisure as well as in educational establishments.

"There are around half a million vending machines in the UK"

According to the vending trade association, the AVA, there are around half a million vending machines in the UK, that’s roughly one machine for every 140 people.

That’s a massive market opportunity.

The best of both worlds

The pouch gives the consumer all the benefits of a bottle or can and - for the operator - operational efficiency traditionally associated with post mix vending delivering a greater profit yield.

The Pouchlink System‘s environmental credentials makes the system’s greater focus on CSR, the environment, packaging waste and operational efficiency a major asset with which to gain market share.

Furthermore, price points in vending are more elastic than they are in retail as consumers are prepared to pay for the added convenience of 24-hour availability, which enables both brand owner and operator to share a greater profit.

It’s a win-win for everyone.

Free advertising

The Pouchlink System’s machine can be branded with any imagery and a well located machine can serve as a billboard to entire organizations or institutions.

Brand owners like Coke and Pepsi have long recognized the huge value a vending machine adds by way of free advertising space for its brands. Coke has over 50,000 branded machines throughout the UK all proudly displaying the Coke logo to reinforce its brand.

Good for you, good for the planet.

Today’s consumer is more health conscious than ever before and is looking for healthier food and drink alternatives. Many of today’s leading brands emphasize their product’s use of natural flavoring and colours and lack of sugar.

Repackaging old brands with new healthier formulations in carbon friendly packaging is an entirely logical approach which makes the Pouchlink System perfect for today’s retail climate.

Soft launch new brands

Launching new products in a new and exciting packaging format like the pouch - with all its positive associations - enables the brand owner to assess the interest in new products quickly, quantitatively and cost effectively. Also, vending is a unique channel for the brand owner who can offer simple price based promotions to encourage stocking of new ranges

Furthermore, it is possible to produce short runs of professionally branded pouches at a fraction of the cost of doing this for a retail launch - which provide a statistically valid volume trial. This real-world sales experience can be taken to retail buyers to justify new stocking decisions.